Syeda Masooma Naqvi, Maryam Mustafa and Agha Ali Raza. (2023) An Anatomy of WhatsApp Groups: Engaging Users Through A Public Messaging Intervention
Using a mixed-methods approach complemented by pre- and post-intervention surveys, we evaluated the efficacy of three distinct WhatsApp-based message modalities: audio, video, and text. The results distinctly indicated an enhanced knowledge uptake among users, with video messages notably outperforming their audio and text counterparts in terms of impact